If you work with various assets like video and images, how do you organize it all?
If your answer doesn’t involve a digital asset management system, read on and discover why it would be a significant upgrade for you and your company.
Table of Contents
What Is a Digital Asset Management System?
A digital asset management system (DAM) is software that organizes and stores digital assets. These assets range from video and images to brand assets and presentations.
But that’s not the best part – DAM systems also make it easier for users to organize and search assets with a tagging system. For example, a folder entitled “stock photos” may have hundreds of images with tags like “office” or “forest” to help you find the exact photo you need for your project.
Tagging is a vital component of a digital asset management system. For a business that accrues terabytes of assets, a straightforward organization method helps sort through everything within the system efficiently.
What Are the Main Features of a Digital Asset Management System?
Besides tagging, there are other critical features of a digital asset management system. These features combined create the ultimate asset storage system an entire business can benefit from.
Search Function
This feature allows users to search within the vast depths of the system. Users may search for tags, keywords, or descriptive metadata. Metadata includes automatic details about an asset, like the file size.
Importing and Exporting
Users may import and export assets as the file types they require. For example, a user exporting an image can export it as a PNG file. Those who are importing assets have an option to tag and label assets for future use.
Asset Control
If cloud storage systems are like filing cabinets, then DAM systems are like libraries. A “librarian,” or someone who controls the assets, decides who can access what folder. This type of access control ensures no one uploads or takes assets from folders they’re not supposed to have access to.
Who Benefits From a Digital Asset Management System?
Anyone who uses any form of media has a use for a digital asset management system. Some professions and departments will find more use for it than others.
Creative Professionals
Creative professionals tend to use a wide variety of media. An easy way to access and organize the creative assets they need for their projects helps save them time and effort.
Marketing Teams
Digital asset management systems are great for storing brand assets and brand-related media. Marketers may use this system as a straightforward way to organize branding updates and future marketing presentations.
Web Developers
From old codes to website assets, web developers have plenty of use for digital asset storage. With the help of the tagging system, web developers locate assets for their code immediately.
Digitize and Manage Your Assets
With all of its helpful features, there’s no reason not to invest in a digital asset management system. With its seamless tagging system and storage capabilities, professionals who use and distribute assets daily will find that it makes their lives easier.
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