Guide to Use Videos for E-mail Marketing
Nowadays, Video marketing has added to the ease of understanding things better. Be it educational, DIY, technological
Video- making is not really a one-step process in email marketing. It takes efforts, but goals are definitely achievable with videos. If little efforts can assure you great results, why not know few steps to for creating a video for your email marketing campaign. Following are the steps at your glance:
Table of Contents
1. Select Type of Videos
One needs to select right type of video for your product from among live videos, brand videos, event videos, tutorial videos and many more. The viewers might choose to watch the live videos for more longer than others. Thus, it is really important to choose the right type of video.
2. Considerations for Creating a Video
Now that you are ready with the type of video, you need to consider a few things before creating a video. What is your target group, who shall be involved in creating the video from among the organization or the experts to be hired, cost, timeline, desired action after watching the video and many such things shall be decided in this step.
3. Create a Video
Creating a video needs practice. It’s not just one shoot, you might need to shoot multiple times for a perfect appealing video. You need to continuously improve targeting of your content in the script, practice it, shoot and edit till you have the best result ready for users to watch. A good script shall have compelling hook, single concluding message, be context and narrative and call to action.
4. Focus on Call-to-Action
Yes! It your call to action shall be the centerpiece of your video. It shall be short, clear and actionable. It shall be able to direct your audience’s attention. One can offer a free trial, create sign-up form, encourage sharing, hosting a contest, adding links to other videos, etc. to attract customer’s attention in the email.
5. Measure the Success
Now, that the video has reached the audience via email, you need to continuously analyze the results like click through rate, view count, conversion rate, social sharing and feedback on the video. This shall enable you to enhance the quality of video in your email marketing campaign.
Indeed, it’s not hidden for anyone that videos have become indispensable source of information for a kid or an old person. Thus, videos shall form a very part of email marketing campaign. The above simple steps would definitely add positively to the content and quality of your email advertisement.