When running a business, it can be very hard to stand out from the crowd. This is especially true when it comes to branding, where it can seem that many companies simply copy each other as opposed to finding their own unique voice. If you want to run a company that truly brings in customers, it’s worth coming up with a few quirky ideas. Here are four that could seem counterintuitive on the face of it, but could end up making your business truly feel unique. Read on now to learn all about it.
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Be Brutally Honest
Transparency has become a must-have in modern business. People hate it when after a business has failed in something, they equivocate about the issues at hand instead of being honest about its failures. Now businesses can really stand out by simply being brutally honest about where they are going wrong. Now, it’s not uncommon to see corporate Twitter accounts that make self-effacing jokes about their own company, increasing engagement and likability, thus helping to promote their brand and increase their bottom line.
Take a Massive Pay Cut
As a CEO, you might be tempted to pay yourself as much money as possible. After all, you have worked to create this company: why wouldn’t you want to reward yourself handsomely for it? With that said, if people find out that you make far more money than the rest of your company, this can backfire on you. Take the lead from the CEO who took a whopping pay cut of $1 million in order to pay all his employees a minimum of $70,000 a year. While he was still living handsomely, his company was able to boost its overall profits in the long run, helped in no small part by the media whirlwind that was whipped up in the process.
Create a Brand Character
What do KFC, McDonald’s, and Burger King all have in common, besides fast food? Whether it’s the Colonel, Ronald McDonald, or the King, they all have a character at the heart of their business. Perhaps it’s worth creating a character at the center of your company that reflects your business. It’s worth working with a proper marketing strategist in order to come up with a concept that can help your company to properly stand out from the crowd. Make sure to create a character that aligns with your company: for example, a pirate for a fish related-service, or a cat for a pet-food service.