There are many technical terms that are used in the SEO industry, which can make the average person reluctant to delve into digital marketing. One of the strategies used in the SEO industry is search marketing, a term you may not be familiar with.
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What Is Search Marketing?
Search marketing is a technique that can be split into two categories:
- Search Engine Optimisation– Improving a target website’s search rankings using various strategies.
- Pay Per Click Advertising– Boosting listings with paid promotions.
Search Engine Optimisation
With literally millions of online consumers using Google on a daily basis to source products and services, it is obviously good to be as close to the top search results as you can. Of course, the ultimate is to be on the very first page of search results. Some SEO companies actually boast that they can do this, albeit over a few months. If you want the best outcome, use the search marketing services by Digital Search or any other reputable SEO company near you.
Pay Per Click Advertisements
This is one way of assuring that you will be on the first page of the search results and when a consumer is searching for your products, they will see your listing right under the search result window. When putting a budget aside for SEO services, you are advised to enlist the services of a leading SEO company. Once they know your budget, they can put together an effective campaign to give you a good return on your investment.
Pay per click can be tailored to the client and the experts know the variables to determine who sees your ads, making sure you receive a lot of positive web traffic. The most popular platforms for pay per click ads are Facebook and YouTube and by enlisting the help of an SEO company, you will get the best from your paid ad campaigns.
Organic Search Results
Organic is a word that means unpaid and in order to improve your website’s ranking organically, there are several strategies that SEO technicians use. One is to insert popular search terms into your website and on your social media pages, which Google’s algorithms will pick up. Every time Google’s bots crawl the web, your website will have an improved ranking within specific Google searches.
When a business owner approaches a digital marketing company, the provider carries out a detailed online audit to determine the strength of their online profile. After some discussion with the client, the SEO company would compile a proposal for their consideration. The plan would be comprehensive and would include:
- Web design and content
- Social media marketing
- Search engine optimisation
- Pay per click advertising
- Search marketing
If you would like to learn more about search marketing, there are a lot of free resources online. When you are ready to make an enquiry with an SEO company, Google will help you locate a leading provider.