The power of social media is impossible to ignore, but as a business, you must ensure that you are keeping up to date with the latest social media trends as a particular platform might be the hottest networking site one minute and then lose all attraction the next.
Not to mention the importance of knowing how to interact with your customers on each different platform to maximize interaction and brand awareness.
To ensure that you keep one step ahead of your competitors, check out the top four most influential and powerful social media marketing trends for 2020.
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1. AR (Augmented Reality)Technology
Not to be confused with VR(virtual technology), augmented reality takes real life and actual business projects and adds computer-generated augmentations to them in order to enhance the customer experience.
Do you know the 3D Bitmoji on Snapchat? How did anyone ever live with it? Well, that is a product of AR technology.
The reason why AR is set to be big in social media in 2020 is that the potential to enhance user experience is endless. You could create AR videos, AR live events such as new product launches and improve every experience that your customers have with your brand. Exciting, no?
2. AI (Artificial Intelligence)
Although some people are fearful of the power of this technology (could it ever really replace humans?), AI should be seen as a positive for businesses and customers alike. AI can help reduce the workload of your employees by carrying out basic administration tasks as well as imitate actual human intelligence to offer people quicker, yet equally effective and beneficial, customer service.
Specifically relating to social media, AI can be implemented into the platform’s algorithms to segment data and provide the best possible content for each individual user; making your customers’ experience more personalized, more enjoyable, and in turn, more profitable for you.
3. Video Content
Becoming increasingly popular and sought-after with each passing year, video content is seemingly unstoppable with 55% of internet users watching videos on Facebook, Twitter, and Instagram.
Therefore, it has never been more important to post regular and engaging videos on your social media platforms. However, you must ensure that you have reliable digital marketing solutions in place, especially for your social media platforms, rather than simply posting as and when you feel like it or when you see something that you think will resonate with your followers.
Consistency is key when it comes to all types of content; even if you post the funniest video of all time on Monday, by Tuesday or even by Monday afternoon, people will have moved on and your post will be long forgotten.
4. Niche Platforms
With Facebook still ranking number 1 of the most popular social media sites with 2.41 billion active monthly users, it can be tempting to focus your social media marketing efforts primarily on this site as well as on Instagram, which currently has 1 billion plus active users. However, there are several new niche social platforms that are gradually rising in the ranks and which could be beneficial to your business.
Have you heard of TikTok? This platform was launched in 2016 and is most known for its hashtag challenges and the ability to attract young teenagers with real-life video content.
What about the gaming platform Twitch? You may not want to sit and watch other gamers play a particular game for 5 hours straight, but there are people out there that do.
Could this social platform be used to market your business?