More often than you can imagine looking professional in today’s digital age can help you get more clients and be respected by your partners.
But building a professional image oftentimes takes planning and strategic investment of money. From making sure your email address is presentable to ensuring everyone working in your business has a professional photograph taken, you have to invest that money in the image of your venture.
That’s why it’s important you have everything planned out. But instead of letting you figure out what and where to spend your money on, we made this article to help you understand the most important things that you have to invest in.
Table of Contents
Hire a professional photographer to create professional portraits of everyone working in your business.
When you’re sending hundreds of emails per week and most of the people first see your photo before you ever meet via Zoom or in-person you need a professional photo taken.
Not only that but hiring a professional, like the guys at AnyTimePicture, can help you with creating a portrait that not only looks presentable but depending on your position can make you look more open, friendly and trustworthy.
After all, you’d want as the founder of the company to have that trustworthiness communicated through your photo. That same way, you want your PR person to be open, friendly and even encourage people to get in touch with them
Spend some money on hiring developers to create a modern website for you.
Your website is the digital destination for your business. Think of it as your business card for the person that’s on the other side of the world.
That’s why you’d want to have a great looking website. And the best thing is — websites have become cheaper to create and maintain. You just have to find someone who’s good at doing them.
With the cost of creating a website now being below a hundred dollars, nothing really is stopping you create a place on the web that makes your business stand out. Just consider investing some money in a copywriter as well.
Don’t forget to set up professional-looking email addresses with your business name as the handle.
We mentioned emailing once or twice in the article already. And, to be frank, emailing is the livelihood of a lot of businesses out there.
After all, it’s cheap and easy to use.
But, you can’t just use a simple Gmail account and expect to be taken seriously. You want to have a professional email that makes users trust you and answer your emails without the fear of getting scammed.
And it’s pretty cheap. You can create a business email for about $9 per month with a Google Business account.
Spend some time on incorporating technologies and organizing everything in calendars and documents.
And lastly, make sure you incorporate technology in your daily work flow. Setting up meetings in Google Calendar can help you quickly reschedule if anything unexpected happens.
Not only that, but having a system to keep files and invoices organized can help you respond more quickly to clients and you just appear more professional when you’re on top of your day-to-day operations.