Signs serve many purposes when it comes to businesses. Not only do they serve as an important marketing strategy, but they also make almost anything clearer for the majority of customers. This could be either a guide through the store where products are located, what floors the toilets are on, what deals are on offer…, etc.
This piece will discuss why signs are important for businesses, how they can be used and what types of signs are available.
“There are many benefits of using signs in business, from marketing to safety instructions”
Table of Contents
Why Use Signs in a Business?
There are plenty of reasons to use signs anywhere, but in business, signs offer professional instruction and guidance to both employees and customers. Signs are a great way to spread awareness of a brand and are extremely useful in implementing safety guidelines and procedures. There are many benefits to using signs recreationally too, as signs are still recognized as one of the most cost-effective forms of marketing.
“From sandwich deals to the promise of air conditioning on a hot day – signs are brilliant for marketing”
Signs and Marketing
From a brand point of view, signs are a brilliant way to get a brand out and recognized and are a useful addition to any marketing campaign. Signs can be customized and designed for any individual company, which makes getting a brands mark out there much easier!
Fun fact: Signs are a great way to encourage impulse purchasing. A sign might inform a hungry person that a sandwich deal is on offer or that there is air conditioning in a shop during a heatwave! Whatever it is, signs never fail to catch people’s eyes and it is important to leave a great impression.
“Signs for safety can be a matter of life or death”
Signs and Safety
Signs are an important part of safety in many places, offering clear and direct instruction to avoid any potential danger or injury. Signs are used to point out standard safety elements such as emergency exits, where fire aids can be located and where first aid can be found. However, signs can also be created for the more niche safety protocols.
Since the COVID pandemic, there has been an urgent implementation of safety signs and practices within the workplace, such as reminders to wash hands, a social distancing floor sign or markers separated by two meters, and also signs to encourage face mask usage.
Signs and Guidance
It is easy to walk into a large building and have no clue which way is the ‘right’ way. Signs help guide both employees, clients, and customers around large or confusing buildings with ease. They also help avoid embarrassing moments of going into the wrong toilets, or walking into a meeting that was supposed to be the breakroom!
Signs that have been placed for guidance are often underrated as they are so common in day-to-day life and can be processed without too much conscious thinking.
These signs are a simple but effective reminder to adhere to any new rules regarding safety in the workplace.