It is safe to say that the Pinterest service is an unsung hero for many businesses. However, Pinterest is not exactly a social media site, but most visitors are social media users, and targeting the educated audience is paramount.
Pinterest has 10 million exceptional visitors and not only this, but it has increased the followings by 4000% in the past week, which is massive.
If you are more inclined towards increasing your Pinterest followings, PinGrowth is a tool that can help you bag your goals.
Below you will find a few benefits of using the Pinterest service.
Table of Contents
1. Hooks Traffic
One of the great benefits of using Pinterest is accumulating the interests of the masses. There are countless ways of driving traffic to your website.
These factors are found to be the most effective ones.
- Sign up and optimize your business account.
- Connect with a group board.
- Pinning at the right time and winning the game to reach your audience.
- Use HD images and catchy graphics on your pins.
- Integrate relevant keywords in your material to reach a meaningful audience.
2. Cross-Promote Content
Pinterest doesn’t contain anything technical. It’s an easy and simple way to outreach your customers for free of cost.
If you have learned the art of pinning your posts, this means you are one step behind boosting your brand awareness and conversions.
Now think about driving the likes of Pinterest users and then resharing it on other populated social networking sites? It can scale up your visitors and customers to a greater extent.
3. Power of Buyable Pins
After the arrival of buyable pins, converting leads is a no-brainer provided that your marketing game needs to be flawless. You can infuse HD images, attractive titles, and infographics content for maximum brand exposure to optimize your game.
How does this work?
Pinterest allows the customers to purchase a product or claim the services right from the platform. This is a seamless way to transmute your visitors into leads and generate sales within a matter of minutes. Impressive, isn’t it?
4. Insights of Analytics
What could be better than viewing the clear-picture of your results? Pinterest allows you to monitor the metrics for your pins to improve your Pinterest performance.
What do these analytics include?
It consists of 6 metrics that are enough to give you an overview of your activity.
- How people are interacting with your pins.
- Pin engagement.
- Average of daily impressions.
- The number of clicks on the links pointing to your website.
- Average time spent on your website.
- Bounce rate.
5. Us Female-Dominated Platform
If your target audience is female, then Pinterest can do wonders for you. According to a survey, 71% of Pinterest users are women. What’s more exciting? Another study found that 40% of them have an income worth $100k+.
What do you conclude from this?
If your marketing strategy is immaculate, then Pinterest can prove to be lucrative for you. This is a huge benefit if we contradict other social media sites. From food to tech, women are proactively pinning the content, leading to being on the top of the search engines.
As you can see, Pinterest has a great number of benefits for a variety of businesses. Targeting the likes of your audience should be your main aim, and you are good to go with amplifying your business.