Small business has been integral to the fabric of American culture since the conception of the United States. Indeed, our commitment to free markets and entrepreneurship is one of the key reasons for our world-leading economy. However, smaller companies often fall prey to large corporations encroaching on their markets because they simply don’t have the resources to compete. The good news is your small business can thrive, even if you don’t have a big business budget.
Successful small businesses are the ones that know how to use their “small business charm” to their advantage. In fact, there are a few things most thriving small businesses have in common. In this brief article, we’ll discuss three common characteristics of thriving small businesses.
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1. Excellent Customer Service
Are you familiar with the lyrics to the theme song for the ’80s sitcom, “Cheers”? Let us refresh your memory. “Sometimes you wanna go where everybody knows your name and they’re always glad you came.” That’s a feeling only small businesses can provide, and you can exploit it to your company’s advantage by implementing a company culture that prioritizes building relationships to promote customer loyalty.
You can also increase customer satisfaction by implementing call center software. Many small businesses began using virtual call centers at the height of the COVID-19 pandemic to ensure they could provide customer support while protecting team members. They found out that implementing a remote call center improved employee productivity in many cases compared to traditional on-premise call centers. Furthermore, Bright Pattern’s virtual call center software has quality management features that enable supervisors to monitor phone calls and communications on digital channels, ensuring best practices. Bright Pattern’s contact center software also uses interactive voice response (IVR) technology to answer customer calls and provide solutions to their queries in a timely manner. This enables call center agents to focus on more critical tasks and provide customer support to those who need it most.
2. Effective Digital Marketing
It’s hard to measure the impact digital media has had on the business world. Digital marketing is one of the most effective ways for smaller companies to reach their target audience. Furthermore, it’s as efficacious as traditional methods in many cases.
Even large companies have started recognizing the power of social media to grow their target audience and have begun placing product videos on social networks. A good video on the right platform is one of the best ways to attract potential customers, increase your online presence, and promote brand awareness.
Outsourcing your video content to a product video production team is a good idea if you’re not experienced with shooting product videos. They can help you create a comprehensive video marketing strategy and can help you with everything from shooting product videos to shooting your event for a product launch. Indeed, video is one of the most powerful ways to connect with potential buyers.
3. Business Process Efficiency
Another thing thriving small businesses tend to have in common is business efficiency. It’s all about meeting your business needs as best you can while maximizing your resources. The right enterprise resource planning (ERP) platform will enable you to build a robust enterprise infrastructure to optimize business processes and maximize resources.
It’s an uphill battle for small business owners, but the right tools and best practices enable them to be more competitive with large enterprises in their market areas. Prioritizing customer service will engender customer loyalty and give you a competitive edge over larger businesses. Furthermore, digital marketing empowers them to create robust and impactful marketing campaigns that always reach their target audience. Additionally, implementing the right tech will enhance business processes, making them more efficient. If your small business can boast great customer service, effective digital marketing, and efficient best practices, it’s well on its way.